Fitness in Theory – Episode 20: Corrupt Influencers

Fitness Influencers Podcast
11 May

Last Updated on May 21, 2023 by Michael Brockbank

Fitness influencers are a dime a dozen. Whether it’s on YouTube, Instagram, or TikTok, these influencers push to share their message of health and fitness. But not all of them do so in your best interest.

Unfortunately, the Internet is full of people who are looking to make a quick buck. And tapping into the insecurities of others is how businesses have been capitalizing on the fitness industry for decades.

There’s a reason why the industry as a whole is worth billions upon billions of dollars every year.

Fitness influencers try to claim a small piece of that absurdly large pie by gaining an audience and selling anything that will give them a nickel. And a large portion of them do it in a dishonest fashion.

In this episode of Fitness in Theory, we talk about the toxicity of these influencers.

You Don’t Need Influencing, Do You?

I started losing weight because I didn’t want to die. I didn’t need some influencer shaking their junk in front of me making me wish I were like them. Instead, it was more about needing a change.

Everything takes on a whole new meaning when your heart fires a warning shot above your head.

I understand that “influencing” is a way a lot of people make money nowadays. What I have a problem with are fitness influencers who blatantly lie about a product or demonstrably create a false narrative to make themselves look more authoritative.

An example I give in the podcast is how V Shred purposely created a video segment in order to make it look like he was on the Joe Rogan podcast, even though he wasn’t. It was a shameful tactic that was incredibly pathetic.

But this is just an example of what many fitness influencers do to sell a product or service.

Always Research the Brand

I’ll try anything once to see if it will work as advertised for my specific needs and wants. However, my decisions are never influenced by some twenty-something goober with an Instagram account.

Always take a close look at what you’re buying and the science that goes into the product. It’s the best way to protect yourself from getting ripped off or taken advantage of.

Never solely trust the word of someone on social media, especially if they are pushing the product for you to buy. Not all of them care if it works or not, just as long as they can make a buck.

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