Review: Is the Pure Protein Birthday Cake Bar Any Good?

Pure Protein Birthday Cake Bar
01 Jun

Last Updated on May 21, 2023 by Michael Brockbank

During my weight loss journey, I’ve tried quite a few different snack products. Mostly to help curb my need for sweets. So, how well does the Pure Protein Birthday Cake bar stack up against similar carb-rich snacks?

Actually, they are a lot better than I assumed. Even though I’m not a huge fan of “birthday cake” as a flavor, Pure Protein delivered a decent product.

In fact, it tastes almost identical to the birthday cakes from Little Debbie. Well, with the obvious lack of intense sugar, that is.

I mean, nothing is going to fully replace 20g of sugars per cake.

What is the Pure Protein Birthday Cake Bar?

Pure Protein makes a variety of snacks perfect for a variety of diets. Most are known for the high protein count, which could also contribute to increasing mass while weight training.

In this particular case, the idea is to produce a birthday cake flavor much like you’d find in various ice creams and sugar-laden snacks. Although the taste is pretty close to accurate, Pure Protein doesn’t add a lot of sugars to its products.

Overall, this birthday cake bar does have quite a few benefits for those looking to watch their weight.

What Can You Expect from the Birthday Cake Bar?

Pure Protein Bar

I’m always on the lookout to try new things when it comes to dietary foods. I wasn’t sure what to expect, especially since I’m not a huge fan of birthday cake as a flavor.

Mostly because my “birthday” cakes are usually either super-rich in chocolate or overloaded with peanut butter. However, this isn’t all that bad of a healthy snack for weight loss.

So, what can you expect from Pure Protein?

10g of Net Carbs

If you’re keeping an eye on net carbs, this protein bar has around 10g. This means it’s a bit higher than some of the other snacks you could choose, especially if you’re doing something like the keto diet.

Since it uses 8g of sugar alcohols, though, it’s actually not too bad when considering what else you could eat.

High Protein Count

As the name suggests, this is a “Pure Protein Bar.” With each serving, you’ll get about 20g of protein. That means you’ll get nearly half of your daily value when following a 2,000-calorie diet.

Personally, I like snacking on these after a good workout at the gym for the protein benefits such as development and recovery.

Decent Birthday Cake Taste in the Bar

Decent Taste

Even though I’m not huge on birthday cake as a flavor, this protein bar is pretty spot on. I’m basing this as I’ve had the same flavor of ice cream from Walmart in the past, not to mention the Little Debbie cakes.

It even has the hard sprinkles covering the bar and is pretty much everything you’d expect from the perspective of taste.

On Par for Normal Snacking

Each serving runs about 200 calories. In the grand scheme of things, this is pretty close to what my normal snacks contain. Well, perhaps just a bit higher, actually.

Normally, I try to keep snacks around the 150 mark. However, I can say that the protein bar fills me up a lot better than something like trail mix. So, those extra few calories are ideal for me.

Low Sodium Content

If you’re looking to keep an eye on sodium intake, the Pure Protein Birthday Cake bar only has 150mg. It’s a bit higher than the Little Debbie alternative, which has around 80mg.

However, I’ve seen some snacks that were off the chain with salt content, so I really can’t hold sodium against Pure Protein.


Although I’m not affected by gluten, I know a lot of people who are. This bar is touted as being gluten-free, which is nice for those who might have adverse reactions.

However, keep in mind that the snacks are manufactured in a facility that utilizes peanuts, wheat, and various tree nuts.

Birthday Cake Bar

Does Contain Milk and Soy Products

If you’re concerned about milk or soy, bear in mind that the birthday cake bar does contain both. It’s not at the same volume as you’d find in processed cake snacks, but it is present.

If you have a soy allergy, it may be best to avoid this bar. Even if the soy content is minimal, it’s better to be safe than sorry.

Cheaper than Many Other Products

Perhaps one of the things that stands out most to me is the price of the birthday cake bar. Overall, it’s much cheaper than many health food alternatives.

For example, the Quest line of birthday cake bars is currently about $2 per unit. The Pure Protein line will cost you about $1.29 each. Of course, this also depends on where you buy them.

Also, one other thing to note is how these bars are SNAP and EBT eligible, according to Amazon. Not all health food supplements, bars, or powders are eligible, so it’s interesting to see how some protein products fall into that category.

Would I Use the Birthday Cake Bar Again in the Near Future?

While I don’t hate the flavor, it’s simply not one of my favorites. That being said, I can see myself grabbing a box of these again at some point. After all, I like to change things up a bit when it comes to snacking.

However, since Pure Protein has a wide selection of snacks, I wouldn’t mind trying out the others first. Especially the chocolate peanut butter bar, if I can ever find them.

I normally do my shopping in person, but I might have to take it on the chin and order them online.

In any case, yes, I probably will buy the birthday cake bars again in the future. As I said, the taste is pretty spot-on, they’re filling, and they’re quite a bit cheaper than a lot of other brands.

What’s Your Favorite “Healthy” Bar Snack?

So far, I’ve tried quite a few protein bars, and although my top pick so far is the Blueberry Cobbler from One, I’d have to say that Pure Protein is a pretty close second. Then again, I haven’t tried the others just yet.

Still, I’m kind of jazzed that Pure Protein is a lot cheaper than some of the others on the market. I just hope they all have as decent of a taste as the birthday cake.

What’s been your favorite protein bar?

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